Low-cost makeup and skincare giant E.l.f. Beauty is acquiring Hailey Bieber’s skin-care brand Rhode in a deal worth $1 billion. According to a press release, this “powerhouse alliance” is “built on ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. E.l.f. Beauty acquired Hailey Bieber's Rhode skincare brand ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. Subscribe to read this story ad-free Get unlimited access to ad-free articles ...

The beauty brand is the league's first-ever sponsor.

Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f.

On a recent Monday, commuters at the Oculus in New York City were treated to a parade of pastel-colored unicorns galloping across 22 screens approximately 280 feet in length, interspersed with E.l.f.

Since 1998, Fair Trade USA has certified products that meet its standards for the working conditions in its supply chain. Initially, it worked largely with farmers, but it has since expanded to ...

The beauty brand has been named a founding partner of the International Dance League, ahead of the 2026 season.

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics announces today ‘Get Ready With Music, The Album,’ featuring a dynamic collective of emerging global artists with rich, multifaced identities. Each ...

Bieber will step into the role of chief creative officer and head of innovation Catherine Santino is a Style Writer-Reporter at PEOPLE. She began contributing to PEOPLE in 2022 and joined the staff ...

The accessible beauty brand doubles down on activism, pairing big names, bold visuals and donations to put purpose front and center When it comes to making a point, e.l.f. Beauty isn’t exactly subtle, ...