A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription ...

Robert F. Kennedy Jr.'s supporters are eager to rein in direct-to-consumer pharmaceutical ads, claiming they mislead Americans about important health topics. But this anti-pharma coalition faces an ...

The Most-Favored-Nation order requires U.S. drug prices to match or be lower than international prices, impacting domestic ...

The pharmaceutical giants behind Wegovy and Mounjaro have recently launched advertisements directing people towards their doctor for weight loss. Some experts warn this type of advertising may affect ...

One point of agreement I have with the MAHA movement is a disdain for those direct-to-consumer (DTC) pharmaceutical ads that plague my media feed. Although, while not as incensed as Secretary Kennedy, ...

“Disconnected and fragmented” healthcare experiences -- such as prior authorization requirements and product accessibility issues -- are reducing the effectiveness of consumer ad spend, according to ...

Several pharmaceutical companies have said they will sell drugs direct to patients in the U.S. and offered discounts ...

This story was originally published on Healthcare Dive. To receive daily news and insights, subscribe to our free daily Healthcare Dive newsletter. UnitedHealthcare has unveiled a direct-to-consumer ...