With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve ...

Direct mail remains a strong choice for marketers moving into 2026. Here are some predictions for what to expect this year.

What's the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach ...

Unless you've been hiding under a rock (without Internet access), you know that there is a tremendous buzz around social media right now. The incredible success of Facebook and the atmospheric rise of ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

Researchers from Erasmus University and KU Leuven published a new Journal of Marketing study that examines how retailers respond when suppliers establish direct channels to reach end-consumers and how ...

Choosing the right sales channel is a crucial decision for product businesses. Whether to focus on wholesale, direct-to-consumer (DTC) sales, or a combination of both can significantly impact profit ...

“How does direct mail fit into your communication and marketing channel strategy?” This was the question I asked a workshop presenter while attending an annual conference with more than 2,500 ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

If you're a small business owner pouring all your marketing budget into Facebook ads and Instagram posts, you're not alone. Digital marketing has become the default choice for nearly every business.