“Becoming a digital consumer goods company is our ambition,” says Atul Bhardwaj, Chief Digital and Technology Officer of The Lego Group, in a not entirely predictable statement statement — coming from ...

The LEGO Group has opened a new office in Copenhagen for up to 400 employees who will be focused on developing the toy brand’s long-term digital ambitions. The Denmark-based brand is already in the ...

Digital LEGO building tools are transforming how fans design, share, and organize their creations. From Studio and Mecabricks to inventory apps and AI helpers, these platforms offer unlimited parts, ...

Lego’s target audience of children is more digitally connected than ever before, and this multi-year investment shows the company is keenly aware of that. “The Lego brick will always be the heart of ...

It’s the frustration of many a designer: You grow up sketching and making with your hands, only to find yourself 20 years later spending the day in front of a glowing screen. The reality is, building ...

Lego has revealed a new line of play kits which are designed to combine its traditional brick-building and app-based gaming. The new Lego Fusion range will allow children to photograph their physical ...

NEW YORK --Thirteen-year-old David Markferding, flanked by his 9-year-old brother Daniel and their 9-year-old pal Michael Elliot, are Lego fanatics. "I have a huge Lego bin in my house," Michael said.

Over the years, the LEGO company has created sets based on all kinds of video games. But, there are a few that we want and haven’t gotten quite yet. So, Guide Strats asked themselves this question — ...

In LEGO Bricktales, discover an innovative brick-by-brick building mechanic to design puzzle solutions from your own imagination. See your creations brought to life in a beautiful LEGO world where ...