“Becoming a digital consumer goods company is our ambition,” says Atul Bhardwaj, Chief Digital and Technology Officer of The Lego Group, in a not entirely predictable statement statement — coming from ...

The LEGO Group has opened a new office in Copenhagen for up to 400 employees who will be focused on developing the toy brand’s long-term digital ambitions. The Denmark-based brand is already in the ...

Lego’s target audience of children is more digitally connected than ever before, and this multi-year investment shows the company is keenly aware of that. “The Lego brick will always be the heart of ...

Lego has revealed a new line of play kits which are designed to combine its traditional brick-building and app-based gaming. The new Lego Fusion range will allow children to photograph their physical ...

NEW YORK --Thirteen-year-old David Markferding, flanked by his 9-year-old brother Daniel and their 9-year-old pal Michael Elliot, are Lego fanatics. "I have a huge Lego bin in my house," Michael said.

The war over virtual building blocks is going into overdrive. Lego and Warner Bros. Interactive Entertainment have unveiled “Lego Worlds,” a new PC-only game that allows fans to build virtually ...

Over the years, the LEGO company has created sets based on all kinds of video games. But, there are a few that we want and haven’t gotten quite yet. So, Guide Strats asked themselves this question — ...

In LEGO Bricktales, discover an innovative brick-by-brick building mechanic to design puzzle solutions from your own imagination. See your creations brought to life in a beautiful LEGO world where ...