"Deinfluencing" is the newest buzzword and trend that aims to disrupt the influencer economy. Creators in the beauty and lifestyle space are now gleefully gaining views by talking down cult-favorite ...

Add Yahoo as a preferred source to see more of our stories on Google. The latest TikTok trend might make your bank account happy. Over the last month, beauty influencers ― a group that generally sings ...

Until earlier this year, scrolling on social media meant being bombarded with any number of ring-lit influencers trying to convince you to buy something you most probably don't need with money you ...

After spending quality time with family, friends and food this weekend, the conversation will quickly turn to shopping for the upcoming holiday season. These days, some rely on internet personalities, ...

Valued at more than US$250 billion, the influencer industry is the center of the digital economy. Popular haul videos, where influencers display and discuss a recent collection of purchases, and ...

And no, we're not talking about Alanis Morissette's 1996 hit, but rather TikTok's viral trend of deinfluencing. So, what does that mean exactly? Instead of users recommending their favorite products, ...

Social media celebs advertising products to their followers – also known as influencer marketing – has been on the rise the last several years. From 2016 to 2022, the market grew from $1.7 billion to ...

Scroll through social media, and you'll see influencers throwing products at you left and right. There's TikTok’s newest “It Girl” Alix Earle posting her "Get Ready With Me" videos. And major beauty ...

Deinfluencing is a trend that began in late 2022, emerging as an evolution of #empties – recommendations based on whether or not you had actually finished a product or if it was sitting gathering dust ...

For years, social media influencers have made their money by helping to flog products on the internet - whether they genuinely believe in them or not. But now a countercultural movement of sorts, ...

TikTok influencers? That’s so 2022. Three months into the new year, one of the biggest trends to emerge on social media juggernaut TikTok is “deinfluencing.” Its hashtag on the platform has now ...

Looking straight into the camera, Valeria Fride holds up a tube of lip gloss. But instead of saying how amazing it is, the young brunette trashes it as "so sticky" and "really expensive," with not ...