Smart marketers try to create or determine the unique selling proposition, or differential, of their product or service. This is the main attribute determining whether a target customer will prefer ...

Discover how perceived value affects customer choices and price in marketing, emphasizing attributes that elevate your ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...