UGG since1974 logo Deckers argued that it had legally purchased UGG from Australian entrepreneur Brian Smith in 1995. The name UGG Australia was then trademarked. Deckers Outdoor Corporation has ...

based Deckers Brands. This led some creators on TikTok to speculate that the updated Uggs of today, which have dropped the word "Australia" from the logo, are allegedly "fake" and that the "real ...