Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within ...

Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, ...

Snowflake shares gained after teaming up with Palantir to integrate AI and data platforms, improving access and reducing data ...

The early-stage analytics startup Zodiac Metrics is introducing its solution to help retailers gauge the lifetime value of individual customers by analyzing CRM and live sales data. Retailers using ...

The retail banking world has viscerally felt the direct impact of customer disengagement. Many decision-makers at these institutions believe that it’s harder and much more expensive to reengage with a ...

Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who they are and how they interact with your brand. AI improves retention. AI can ...

What Is Customer Lifetime Value? Customer lifetime value (CLTV) means the total expected sales a single customer will generate throughout the business relationship with a company. CLTV is a pivotal ...

Pandemic life has refashioned the customer experience with rapid and substantial changes in people's behaviors and habits that are vastly different from the pre-pandemic world. And while great ...

Voyantis, a startup developing tools to estimate a customer’s lifetime value, today emerged from stealth with $19 million in seed funding from Target Global, Square Peg, Schusterman Family Investments ...

Ocurate, a startup using artificial intelligence to predict customer lifetime value for e-commerce businesses, took in an oversubscribed seed round of $3.5 million. Backers in the round include 8-Bit ...