Quantzig worked with the client to streamline this complex business framework and identified customer segments which helped the client to build a highly scalable marketing strategy based on customer ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

During this webinar, two direct marketing experts will discuss how to build audience segments that leverage a powerful ...

SINGAPORE, Oct. 15, 2025 (GLOBE NEWSWIRE) -- EngageLab, a global leader in omnichannel customer engagement, made a remarkable impact at E-Commerce Expo Asia 2025, Singapore Tech Week. The EngageLab ...

AI helps marketers work efficiently, but human creativity & empathy make them essential. Here are marketing principles for AI ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

Customer churn prediction and segmentation have emerged as pivotal areas of research and practice, given their substantial impact on revenue protection and strategic customer management. These methods ...

More public companies are talking about Customer Success, and high performers talk about it more, according to a new analysis ...

If you don’t understand your customer, you will fail. In business development, I see salespeople make the mistake of going into customer meetings ready to rattle off the features and benefits of the ...

That's why customer lifetime value (CLV) has become a strategic priority for high-performing businesses. And with AI-driven ...

Editor’s Note: Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive. Thanks to the tool’s ability to send ...

Iterable, the AI-powered communication platform, announced it has been recognized as a category leader in G2 's Fall and Summer Reports. The company earned top rankings across nine categories and ...