Customer journeys are growing more complex and data-driven, but many organizations remain constrained by fragmented insights ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For centuries, banks have relied on relationships and legacy ...

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

Customer experience (CX) continues to be a key differentiator for many organizations. At the same time, the practice of CX is becoming more quantitative, analytical, and predictive. Data and analytics ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...