A customer journey map looks at all of the interactions that a customer has as they progress through their journey across all of the brand’s channels. The customer journey begins when a prospective ...

It’s tough out there for a customer journey mapper, at least one who is still clinging to the old or legacy ways of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In business circles, you may have come across the term, "customer experience," or CX.

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The moment a new customer signs the dotted line committing to a business-to-business product ...

TTEC’s CX Trends 2026: Fast-Forward provides actionable guidance for organizations looking to modernize operations, integrate technology with human expertise, and design experiences that deliver ...

Who are your customers? Why do they buy (or not buy) from you? Where and how should your brand show up to them? These are seemingly simple questions, but the more complex the purchase process, ...

Opinions expressed by Entrepreneur contributors are their own. The truth is, customer experience (CX) is buzzy. It’s been a focal point for the last few years, and you’d think the subject matter has ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other ...

Condé Nast and Deloitte Digital have teamed up to present Digital Acceleration in the Time of COVID, a nine-part series of stories from global business leaders who've charted a path through ...