Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...

To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the first of several announcements about ...

Making sure that you are investing your marketing budget into useful and fruitful efforts can be essential to the ongoing success of your law firm. One way to ensure that your marketing efforts are ...

Google Ads has rolled out Enhanced Conversions for Leads. Spotted as a beta test earlier this month, this option offers an alternative to the existing Google Click ID-based offline conversion tracking ...

For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture of how ads impact sales. A potential customer might click on your ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. We’re all too familiar with the importance of tracking conversions — ...

Google Ads has updated the conversion actions overview statuses it shows in the Google Ads user interface. Now there is misconfigured, awaiting conversions and even removed as new statuses, that ...

Google Ads has begun rolling out Enhanced Conversions for Leads, offering an alternative to the Google Click ID-based offline conversion tracking method. The technology uses information already ...