Imagine you're a researcher studying how sleep affects mood. To explore the connection, you would look at two key "variables": sleep (how much someone gets) and mood (how happy or irritable they feel) ...

In science, a variable is something that can be changed, measured or controlled in an experiment. Scientists look at variables to understand how they affect things. A variable is any one of the things ...

This is a preview. Log in through your library . Abstract In empirical marketing research that does not rely on fully randomized experiments, control variables are an important tool to rule out rival ...