When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Imagine walking into your favorite store. As you stroll through the aisles, a particular product catches your eye. You feel an inexplicable pull toward it, almost as if it’s calling out to you. You ...

While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...

Adapt Your Digital Marketing Strategy to Post-Pandemic Consumer Behaviors Not long ago, from Monday to Friday, many consumers went to offices where they completed “work life” activities. Then they ...

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

Cashback platforms have evolved far beyond “deal sites.” Globally, they drive tens of billions in annual retail sales and capture hundreds of thousands of daily shopper actions.