For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...

Comparative advertising is a useful tool for a company to stand out in an increasingly competitive market. Keshav S Dhakad and Vaishali Mittal of Anand & Anand examine the advantages and the pitfalls ...

Competitive advertising is back, with three major restaurant chains having recently debuted campaigns using direct or thinly veiled comparisons between their own brand offerings and those of rivals.

Marketers adore a good showdown. Mac versus PC. Burger King nudging the golden arches. And back in the spotlight once again, Pepsi versus Coke. Comparative advertising is the industry’s version of a ...