Learn more about how simple jokes can help an audience understand and trust science communicators more. There’s nothing like a well-timed joke to set the mood. Jokes can help ease tension in a ...

Authoritative, intelligent, responsible, serious—if you were asked to describe the general figure of a scientist, you would probably use adjectives like these. However, "funny" would likely not be the ...

You can hear stories that are properly completed as episode talks, with a punchline and a point of humor built in. In Tokyo, ...

Scientists aren’t comedians, but it turns out a joke or two can go a long way. That’s according to a new University of Georgia study that found when researchers use humor in their communication — ...

Politicians learned this lesson a long time ago: a well-placed joke is a valuable tool for capturing public attention and building trust. Scientists, however, are much more reluctant to use humor when ...

As marketers, we’re always looking for ways to connect with our audience and set our company or brand apart from the competition. There are plenty of ways to go about that, but one of the most ...

A finance director stands in front of hundreds of employees to reveal the annual figures. No, it’s not the start of the most corporate joke ever, but something I saw a few weeks ago. Right away, he ...

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