Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

What do Salesforce, Optimizely and Acquia all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their ...

Issac Newton first experimented with the color spectrum in 1666, where he found that color is really our psychological reaction to a narrow band of electromagnetic spectrum which we call light. Newton ...

Standing in front of your local hardware store’s selection of paint color swatches, you might assume one white tone is just as good as another, right? Well, it turns out, there’s a psychology behind ...

Oscar Wilde once said, “Mere color can speak to the soul in a thousand different ways.” And he may have not known how right he was. Have you ever felt green with envy? Sang the blues? Been given the ...

In the vibrant world of branding and marketing, colors play a crucial role in shaping perceptions and evoking emotions. Your brand's color palette is more than just a visual element; it's a powerful ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

You walk into a room painted in soft blue tones and immediately feel your shoulders relax. Later, you step into a vibrant yellow kitchen and notice your energy levels spike. These aren’t coincidences ...

Blush rose tones hit the sweet spot. The bedroom should be a place that brings comfort and tranquility, and a soft, neutral rose is perfect for creating a restful escape. "Earth tones can be ...