The Print on MSN
Colgate’s new ad picks storytelling over science. It’s all about Smita Patil’s smile
Colgate’s 'The Boy Who Learnt to Smile' is steeped in both India’s collective nostalgia for Smita Patil and her son Prateik’s personal memories of her.
The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...
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