Microsoft zooms in on technical use cases for Copilot, but misses the opportunity to define its brand in more grounded terms.

Microsoft's appearance in Super Bowl 60-showing off Copilot's capabilities in Excel-fell flat for adland creatives.

The ad was not produced specially for the Big Game, but is part of an ongoing campaign promoting Copilot.

Microsoft will run the first Super Bowl ad in four years on Sunday to showcase Copilot on mobile and desktop. The last Super Bowl ad focused on gaming, but this time there are no gaming consoles, ...

Microsoft posted its Super Bowl ad for Copilot, its AI assistant, with no mention of the new Bing. It's a sign that Microsoft is shifting its AI priorities towards its ChatGPT rival. Despite low usage ...

YOU. Microsoft wants you to take over the world with AI. That's the one word that makes this all veer slightly away from being an ad for the next Terminator movie. Okay, that's a bit dramatic...but so ...

Microsoft unveiled a Super Bowl ad for its Copilot artificial intelligence assistant — seizing a high-profile opportunity to gloss over AI’s pitfalls and risks by focusing on the technology’s ...

Which AI chatbots have ads? Comparing ChatGPT, Claude, Gemini, and more ...