MINNEAPOLIS — Cheerios kicked off its sixth annual Spoonfuls of Stories program yesterday as part of National Children’s Book Week, which runs through Sunday. Five million children’s books have been ...

MINNEAPOLIS, Oct. 12 /PRNewswire/ -- General Mills (NYSE:GIS) - Bedtime stories are a tradition for many families, but this fall families are invited to also START their day with a great book.

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Families buying boxes of Cheerios will find a prize inside -- not a ...

One local author’s children’s book is coming to a cereal aisle near you. Award-winning children’s book author Tammi Sauer has been selected by General Mills to be a part of the Cheerios Spoonfuls of ...

Bookshout has a novel business model, partner up with established companies to give away free e-books. The company has just ironed out a new literacy campaign with Cheerios to give away free titles ...

I'm a firm believer in the power of a good education. And I also believe the foundation of a good education lies with strong reading skills. Cheerios and First Book of North Alabama have teamed up to ...

Two children's authors discovered through contests sponsored by General Mills' Cheerios are being published in hardcover by Simon & Schuster Books. The writers are the first two winners of a new ...

General Mills' Cheerios has kicked off this year's Cheerios New Author Contest. The grand prize-winning first-time author of a children's book will win a $5,000 cash prize and possible publishing deal ...

The Cheerios Halloween Play Book by Lee Wade encourages youngsters to reach for the cereal to complete the pictures of black cats with glasses and ghosts shouting ""Boo."" (Sept.) ...