Audiences were spellbound, competitors were jealous, and consumers began to buy more raisins than ever. It’s the unlikely phenomenon of the ‘California Raisins’ who blazed across 1980s TV screens, to ...
The Takeout on MSN
The Desperate Ploy To Make Raisins Cool That Actually Worked
In the 1970s and early '80s, nobody wanted to eat raisins. At least, that's how the California Raisin Advisory Board (CALRAB) ...
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