Hiding the iconic Cadbury Creme Eggs within other brands' ads and encouraging fans to share their findings could deepen Cadbury's connection with consumers who might overlook a traditional ad but ...

Mondelez-owned Cadbury has defended a new U.K. campaign for its Cadbury Creme Egg, in which a gay couple passes a Creme Egg from mouth to mouth, after the spot attracted both celebrity praise and ...

The UK’s Advertising Standards Authority (ASA) has banned a radio advertisement for Mondelez International’s Cadbury Delights after a complaint about its nutrition claims. “Some people might describe ...

Cadbury is no stranger to diving into social-led discussions around society and race—as evidenced by this Australia campaign, this India campaign on ‘cancel culture’, or when it launched this ‘unity ...