The planning and craftsmanship that go into producing video and CTV ads determine whether the campaign can generate genuine excitement—and advance your brand’s mindshare—or fade away as irrelevant ...

Digital video ad spend is becoming more performance-driven. Business outcomes – tangible metrics like sales, store visits, leads and website actions – are now the most important KPI for determining ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV ...

Social video and connected TV advertising are both growing – but not at the same pace. On Thursday, the IAB released the first part of its annual report on trends in digital video advertising strategy ...

NEW YORK—Innovid has released a new study that highlights the importance of CTV advertising in the media landscape and offers extensive data showing the effectiveness of CTV campaigns, with ...

Digital media data and analytics company DoubleVerify has received accreditation from the Media Rating Council (MRC) for Video Viewable Impressions for connected TV (CTV). The company says this will ...

CTV advertising is the latest evolution in digital advertising to suffer from measurement whiplash. Advertisers have rapidly embraced new streaming ad technology but their measurement approach hasn’t ...

VideoElephant, leading video solutions provider and one of the world’s largest libraries of premium, rights-cleared video, announces the expansion of its CTV OOH Network, called “CTV Everywhere”, ...

NEW YORK, June 28, 2023 /PRNewswire/ -- Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019. That ...

A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...

Sam’s Club has an ambitious video ads program that launched Tuesday targeting members supported, in part, by The Trade Desk across connected television (CTV) networks. The program also includes ...

Guideline today announced the launch of a product expansion to its Guideline SQADCosts Local solutions delivering CPM ...