Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...
Social media platform Pinterest is acquiring tvScientific, a connected television advertising platform that automates and optimizes ad buying for marketers. “The deal will help expand Pinterest's ...
Mike Shaw, Director, EMEA Ad Sales at Roku, and Richard Halton, Managing Director at Roku UK, have shared their TV advertising industry predictions for 2026. The pair foresee more thoughtful ...
NEW YORK—A new survey indicates that CTV advertisers are bullish on the medium in 2026, with seven in 10 CTV advertisers (70%) telling researchers that they expect to increase their CTV spending this ...
More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals ...
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