Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer relationship management (CRM) is a technology-driven approach to managing a company ...

A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

I didn’t realize it until this week, but there still seems to be some confusion about Social CRM in certain business circles. Let’s fix that right now. […] The closest best definition on the day came ...

A new era of customer relationship management is emerging, with a focus on innovative design and strategic platform goals. Businesses rethinking their use of these platforms can improve profit margins ...

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CRMs, or customer relationship management platforms, can be wildly impactful when used correctly. However, they are only as good as the data you plug into them, meaning it's imperative that everything ...

Discover the best small business CRM for your team. Compare pricing and features to find the right fit for customer relationship management. Customer relationship management software that caters to ...