As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...

OpenAI is officially in the ad business. And not just any ads — super-premium, top-shelf, $60-CPM ads. That’s the pricing territory of live NFL broadcasts, way above Meta’s sub-$20 CPM and miles from ...

As consumers increasingly use ChatGPT for research, advertisers are likely to shift budgets first from native, banner, network, and some video ad inventory ...