McDonald has dedicated his career to exploring innovation-related challenges and their solutions. His early research on startups drew the attention of Harvard’s Clayton Christensen, who became a ...

A lean business model is an approach to business development that focuses on creating value for the customer while minimizing waste within the organization. This model derives its core principles from ...

Learn why unit economics is crucial for sustainable startup growth, and how metrics like CAC, LTV and cohort analysis drive ...

What separates a fleeting business idea from a thriving enterprise? The answer often lies in the business model—the foundation upon which every company is built. Yet, not all business models are ...

Learn how to build a startup financial model in India using bottom-up projections, runway planning, LTV:CAC and realistic growth assumptions.

If you want to start a small business or launch a startup, this business startup checklist can be your roadmap for every step. It can help walk you through researching and validating your idea, ...

The spark of a great startup often begins with a simple idea—but coming up with a truly viable and innovative business idea can be daunting. Fortunately, tools like ChatGPT are now changing how ...

The Canvas concept in business refers to a visual chart that outlines a company’s business model elements. Much like an artist’s canvas, which serves as the foundational layout for a painting, a ...