Talia Arnold from Managing Director of Exverus Media writes “In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a ...

Brand equity encompasses customers’ positive responses and trust for a product or service. This is built through consumer perceptions, attitudes, and experiences with the brand itself. If done ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Slack didn’t buy Super Bowl ads. It didn’t plaster airports with billboards. But it still became the default operating system for modern work. How did they do it? Because the experience was the brand.

Forbes contributors publish independent expert analyses and insights. I write about branding, burnout, and redefining ambition. We often talk about brand equity in the context of companies, but your ...

What's in a name? That which we used to call Twitter no longer smells as sweet, according to just-released brand equity valuation platform Brand Finance, which this morning downgraded the value of X's ...

Semantic brand equity ensures LLMs and AI search engines recommend your business. Our guide reveals how AI perceives and ranks your brand.

There's no denying that tequila is having a moment. The celebrity playbook has been followed to the letter: Launch a premium bottle, wrap it in a sleek label and let personal brand equity drive ...

For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance ...

Rapido, India's mobility platform, has launched a new brand identity. This change signifies its growth from a bike taxi ...

Most mergers and acquisitions (M&A) fail to account for the digital infrastructure and visibility of the acquired brands. While executives obsess over legal, financial, and branding integration, they ...

Cars24 has unveiled a refreshed brand identity, transitioning from an assertive all-caps 'CARS24' to a more mature 'Cars24' ...