The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles ...

Have you ever sat through a fruitless brainstorming session and wondered—who came up with this, anyway? It’s strange to imagine, but the concept of “brainstorming” was technically brainstormed by ...

Brainstorming is a popular way of coming up with new ideas. Just because it's well-known, however, doesn't mean it's the most effective, according to a Columbia professor. Like many people, Sheena ...

This is not to say that group brainstorming should disappear altogether. In any case, despite the science behind it, managers ...

Ideas are fragile–they’re easily shattered by snubs, smirks, and scorn. And brainstorms are equally delicate. The wrong words at the wrong time bring brainstorming to a screeching halt. The function ...

The PCAOB in 2007 raised concerns about accounting firms meeting the brainstorming mandates of SAS no. 99, which requires auditors to brainstorm to determine possible fraud risks, and SAS no. 109, ...

When you're marketing a business, creativity, fresh ideas and innovation can contribute greatly to the success of your efforts. But creativity isn't easily controlled, and often fresh ideas are hard ...

Over the past two decades, I’ve had the privilege of leading brainstorming sessions with some of the world’s most brilliant minds—from Nobel laureates and royal families to government think tanks and ...

When we’re confronting a vexing problem, we often gather a group to brain­storm. We’re looking to get the best ideas as quickly as possible. I love seeing it happen—except for one tiny wrinkle. Group ...

Brainstorming is designed to jar the brain into thinking of new solutions to problems. As ideas spill from the brain and are vocalized, a facilitator captures the nuggets on a board or flip chart. A ...

Brainstorming has a much more effective cousin that’s not different in practice but is incredibly different in outcome. It’s called “questionstorming.” I first learned about questionstorming in my ...

AUDITORS MUST INCORPORATE BRAINSTORMING sessions to identify fraud risks in the planning stages of their audits, as mandated by SAS no. 99, and use them periodically throughout the process. INNOVATIVE ...