Despite the hundreds of lifestyle and fashion brands out there, Hugo Boss is a well-known and highly respected name across the world. It's particularly renowned for its line of perfumes and fragrances ...

When the original Boss Bottled launched in 1998, it caused a sensation. Before that, men’s fragrances were mostly dark, heavy, and aggressive. Boss Bottled, however, was none of those things. Pairing ...

Maluma has a sexy new gig! The 31-year-old Colombian singer joins actor Bradley Cooper and soccer star Vinicius Junior as a global ambassador for BOSS Bottled, the iconic fragrance pillar of BOSS. The ...

LONDON — The Boss flagship fragrances are relaunching with two new testimonials and a fresh pitch to Gen Z and young Millennial audiences. The campaign film was directed by Marco Prestini. Coty ...

Forbes contributors publish independent expert analyses and insights. Celia Shatzman writes about fashion, beauty and grooming. That’s why Maluma uses fragrances to hype himself up before a ...

PARIS — Hugo Boss is taking a deeper dive into the women’s fragrance category with the launch of Boss Alive, starting in February. “I thought this would be a good time, in 2020, because we celebrate ...

Chris Hemsworth has a new role to add to his resume: He’s now the brand ambassador for Hugo Boss’ Boss Bottled and the brand’s Man of Today campaign. To start off, he’ll be starring in a campaign ...

If you click on links we provide, we may receive compensation. The Colombian singer spoke to PEOPLE about the "beautiful memories" from the BOSS campaign shoot and what the new Bottled Beyond ...