The company, now doing business as Strategy, wants to highlight its “unique position as a Bitcoin treasury company.” ...

Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity ...

Strategy – with a Bitcoin symbol on its logo – further emphasizing the company's commitment to its $BTC treasury strategy ...

Strategy rebrands as the leading Bitcoin treasury company, emphasizing bitcoin and AI for transformative business solutions.

MicroStrategy, the veteran software company known for betting billions on Bitcoin, is reinventing itself to better reflect ...

MicroStrategy, the largest corporate Bitcoin holder, has announced it’s rebranded to Strategy and unveiled a new Bitcoin logo ...

Strategy, formerly MicroStrategy, bolstered its Bitcoin holdings to 478,740 BTC with a $742M purchase of 7,633 BTC at an ...

Strategy , the biggest corporate holder of bitcoin , reported a fourth consecutive quarterly loss on Wednesday as the company ...

Software company turned serial Bitcoin (BTC) acquirer MicroStrategy (MSTR) has rebranded with a new name and logo. Going ...

Bitcoin investment company Strategy, formerly MicroStrategy, reported its fourth consecutive quarterly loss in an attempt to ...

Bitcoin (BTC) is trading near $96,000 on Friday following asset manager BlackRock increasing its ownership stake in Strategy ...

The rebrand was "a natural evolution" as it seeks to integrate bitcoin — the world's biggest and best-known cryptocurrency — ...