Xbox is now XBOX

The use of all caps for Xbox is a return to original form, though. Microsoft’s first Xbox logo for its console was all caps, ...

A new Xbox controller is coming and it’s not what you’d expect

A leaked Microsoft controller appears to target Xbox Cloud Gaming with a compact design, built-in rechargeable battery, Bluetooth, Wi-Fi 6, and two color options.
Windows Report

Microsoft’s Project Saluki and Project Positron Could Reshape Xbox’s Future

Microsoft is reportedly developing Project Saluki and Project Positron, two new Xbox initiatives focused on China and digital ...

Microsoft's Xbox CEO Asha Sharma polls nearly 20,000 gamers on the brand's title

Xbox or XBOX? CEO Asha Sharma asked nearly 20,000 fans that question in a recent poll, and their preference for the title of ...
TweakTown

Rumor: Next-gen Xbox may get disc-to-digital option to convert physical media into virtual games

Microsoft could be laying the steps for an all-digital future for Project Helix, resurrecting an old Xbox One disc-to-digital ...

The Internet Reacts To Xbox Trying To Rebrand As XBOX

Today, I’m not bringing you the big news, but I sure am bringing you the BIG news, because Asha Sharma, the CEO of XBOX (more ...
GameSpot

Xbox CEO Wants To Know If You Spell It "Xbox" Or "XBOX"

This year marks the 25th anniversary of the original Xbox, which was launched by Microsoft in 2001. The Xbox name has been ...

Microsoft Xbox CEO overhauls leadership amid sinking sales: 'We need to evolve how we work'

Asha Sharma, the former Instacart and Meta executive who took over Xbox at Microsoft, said the unit doesn't spend enough time ...