Band-Aid has helped launch its latest product, Waterproof Clear Adhesive Bandages, through a marketing blitz at Summerfest, a three-weekend, nine-day event held in downtown Milwaukee that’s billed as ...

Summertime is all about finding the water and cooling down — but if you have a cut or wound, that water can cause pain, infection or worse. With an eye on protecting consumers from those risks this ...

The program reflects a broader shift in wound care where consumers are looking for advanced solutions. Band-Aid Brand is honoring the 50th anniversary of its “Stuck on You” jingle by bringing back its ...