Badge engineering is a dirty word in the automotive world as some automakers took the idea a little too far. General Motors is probably the best example as they cranked out a ridiculous number of ...

Badge engineering used to be pretty common in the automotive industry and GM was one of the most prolific companies doing it. In fact, the Chevrolet Trailblazer was virtually identical to the Buick ...

Your new car is the result of expensive research and development. Over the course of a few years, automakers spend a lot of money designing and developing an entirely brand new car for us to buy.

Badge engineering has been part of the auto industry ever since someone figured out the magical mix of calculus and alchemy that somehow makes money by selling the same car under different names. I've ...

Badge engineering is one of those desperate old automotive marketing tricks that rarely worked all that well, but some carmakers still insist on pulling to this day. We asked you for the most flagrant ...

They say imitation is the sincerest form of flattery. So, what better way to imitate something that’s perfect and needs no change? Well, that’s how badge engineering was actually conceptualised. Badge ...