Eric Andre and Annie Murphy live the smooth life with the new BIC EasyRinse razor's patented anti-clog technology. PHOTO COURTESY BIC Shelton-based manufacturer BIC has teamed up with comedian Eric ...

"All Shave. No Clog." Campaign Marks BIC's Largest Marketing Investment In Shaver Category In 10 Years The campaign is anchored by a thirty-second spot that features Eric and Annie shaving in ...

Bic wants to start a razor revolution. The company is introducing a product called the EasyRinse, with non-clogging innovations that it claims as the biggest news since the disposable razor debuted ...

Are you a print subscriber? Activate your account. 8 min 36 sec ago By Ad Age Staff - 18 min 35 sec ago By Ad Age and Creativity Staff - 54 min 12 sec ago By Tim Nudd - 1 hour 54 min ago 2 hours 24 ...

In the disposable shaving razor industry, building a better razor has been a numbers game. First there was the single-blade, then the double blade, then the triple blade. One company even came out ...

Shaving is a personal decision. But if you prefer a smooth look and feel, you need the right tools to help get you there. Bic's Soleil Smooth Colors Women's Disposable Razors are a massively popular ...

The brand is debuting the EasyRinse razor with its “All Shave. No Clog,” campaign starring comedian Eric Andre and actress Annie Murphy. BIC is launching its newest razor innovation with some majorly ...