The Gruffalo and friends will feature in three brand new BBC idents this Christmas. The advertising idents have been created for BBC One starring a range of much-loved characters from Julia Donaldson ...

Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

BBC One's new programme idents, which launch on October 7, show a revolving circle, reminiscent of the corporation's iconic revolving 'globe'. The circle also makes up the lower case 'o' used in the ...

Magic Light Pictures has created Christmas idents exclusively for BBC One to tie in with the Christmas animated adventure Tabby McTat. The three 40-second animations show Tabby McTat and family ...

Magic Light Pictures, along with Triggerfish Animation studios, have created new festive idents exclusively for BBC One and BBC iPlayer featuring celebrated characters from the adaptations of Julia ...

Three new advertising idents have been created for BBC One starring the much-loved characters from Julia Donaldson and Axel Scheffler’s story books. Sign up for the top news stories every day to keep ...