Originally opening its doors in 2006, the New York City retail outlet is one of the most iconic Apple stores in the world. However, Apple closed it in 2017 for a total overhaul that greatly expanded ...

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow colors signifying Apple Intelligence on iPhone 16. The iPhone 16 lineup ...

New York’s flagship Fifth Avenue Apple Store was spray-painted by climate change protesters, calling for a boycott of the company. Three slogans were sprayed onto the glass frontage of the store, with ...

Tim Cook opened the doors at the reopening of Apple’s iconic Fifth Avenue Apple Store in New York, just as the iPhone 11 went on sale. Cook counted down to the 8am EST opening with fans, then pushed ...

Photos showcase the excitement surrounding the iPhone 5 launch at the Apple Store.

Living up to its “Think Different” motto, Apple unveiled Fifth Avenue’s sole subterranean flagship in 2006. The opening of the 32-foot-tall glass cube across from the Plaza garnered almost as much ...

Ahead of Vision Pro’s launch on Friday, Apple has started preparing its retail stores for the festivities. In particular, Apple appears to be working a dramatic overhaul to its Apple Fifth Avenue ...

Passerby in New York may notice construction around the Apple Fifth Avenue cube as a giant replica of Apple Vision Pro is being built. Apple Vision Pro launches on February 2, and Apple is readying ...

Apple is putting the final retail preparations in place for the U.S. launch of its Apple Vision Pro headset on Friday, with dedicated areas in flagship retail stores where customers can test out the ...