As electric vehicles (EVs) become more common on the streets, pedestrians, cyclists, and other vulnerable road users are encountering more and more artificial warning sounds. These signals—known as ...

It might be weird to hear this from a sonic branding designer, but I’m highly skeptical (or even critical) of companies that see AVAS sounds as a key branding opportunity—as a way to create a highly ...

The real problem isn’t hearing — it’s finding Electric cars use Acoustic Vehicle Alerting Systems (AVAS), warning sounds at low speed so people know they’re there. On a quiet street, that works. In a ...