They are everywhere, and there is no escape from their grasp. You check your phone, and you see them. You turn on the TV – sure enough, you hit them, sooner or later. You drive to work, and there they ...
It’s hard to understate how much advertising has meant to automobiles. Iconic ads over the decades have propelled people-movers and workhorses like the VW Beetle, Ford F-150, and nearly every other ...
Automotive advertising is projected to shrink 21% in 2020 across 10 major markets around the globe, compared to 9% for the ad market as a whole, according to new research from Publicis Groupe media ...
Some operators are growing concerned over slowing Automotive ad spend in 2024. However, the sector is poised for a strong rebound in 2025 as auto brands return to capitalize on AM/FM. That’s according ...
Last year’s Super Bowl drew a significant number of auto advertisers despite a supply shortage that caused brands to think twice about spending big on marketing to spur demand. The game emerged as a ...
A dramatic unveiling of the Cadillac Formula 1 team's livery is among a handful of multimillion-dollar Super Bowl ad buys from businesses with Michigan ties, and General Motors Co. will have the auto ...
The Indian auto sector saw a significant dip in TV ad volumes in 2025, while digital advertising experienced a surge. Print and radio advertising also showed growth. Maruti Suzuki India dominated as ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 9 min 29 sec ago By Erika Wheless - 1 hour 29 min ago By Ewan Larkin - 4 hours 15 min ago By Brian Bonilla - 5 hours ...