Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

The Japanese automaker Nissan officially kicked off the life of its luxury division Infinity with its first sales in North America in late 1989; now, the division is revamping its entire visual ...