Editorial Note: Talk Android may contain affiliate links on some articles. If you make a purchase through these links, we will earn a commission at no extra cost to you. Learn more. For years, Apple ...

Apple could introduce ads to its Maps app as soon as next year. These ads are said to be similar to the software promoting Search Ads inside the App Store, but these would promote restaurants and ...

Apple Ads maintained a lead on iOS in all game genres but hypercasual and tabletop in 2025, as competition from AppLovin has increased. Meanwhile, Google Ads continued to dominate on Android, ...

For Apple's map service and advertising platform, stricter competition rules will not apply in the EU – at least for now.

An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s auction model.