The Detroit-based bank, with a large hub of workers in Charlotte, recently launched a marketing campaign promoting its ...

Ally Financial launched a new ad campaign on Monday that the finance company highlighted is meant to illustrate the “human side” of the business by showcasing the passion Ally employees and dealers ...

Ally Financial, which is already a major advertiser in women’s athletics, has committed to closing the gender gap in its sports ad spending over the next five years. By next year, the bank plans to ...

Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the games themselves, and they need to look beyond TV to court the ...

Online-only Ally Bank is hoping to register with Super Bowl fans in its first spot: “Saving for that Ad.” The 30-second spot, developed in partnership with its creative AOR Anomaly, was filmed in the ...

Ally dealt with this by applying the strategy to its open DSP campaigns, where it has control over the audiences and formats it buys. But the idea must extend to walled garden platforms and ...

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.