A Co-op advertisement promoting its price-match scheme with Aldi has been deemed misleading by the Advertising Standards Authority (ASA) for failing to compare genuinely similar products.

Add Yahoo as a preferred source to see more of our stories on Google. A Co-op website marketing the store's price-match scheme with Aldi groceries has been ruled misleading by a consumer watchdog.

The Advertising Standards Authority ruled Co-op's advertising had been misleading ...

Supermarkets desperate to stop shoppers switching to Aldi are selling 'price match' products which are not always like for like, a study claimed today. The big chains have launched major promotions in ...

Certain products were compared with a less similar alternative despite a nearer match being sold by Aldi ...

A Co-op advertisement promoting its price-match scheme with Aldi has been deemed misleading by the Advertising Standards Authority (ASA) for failing to compare genuinely similar products. The ruling ...