YouTube's shopping affiliate program in India is expanding with Nykaa and Purplle joining as new merchant partners. This move ...

YouTube deepens its e-commerce push by expanding YouTube Shopping in India, bringing new merchant partners and AI-driven ...

YouTube is partnering with Nykaa to launch a programme designed to discover, enable, and accelerate the next generation of ...

To give a further boost to India's rapidly growing creator economy, YouTube on Friday announced fueling the next phase of ...

YouTube has officially launched its Shopping Affiliate Program in India, partnering with Walmart's Flipkart and fashion retailer Myntra. This initiative which coincides with India's festive shopping ...