Three years after launch, Netflix's advertising business started making a little noise in 2025. But with Warner Bros. and HBO ...
Oracle plans to wind down its advertising division, it said as it reported fiscal 2024 earnings. Oracle's advertising revenue fell from $2 billion in 2022 to $300 million in fiscal 2024. A big change ...
Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...
It is an ignominious end for Oracle Advertising, a part of the Oracle Data Cloud (ODC) that, at one point, consisted of top players in the category, including Datalogix for offline consumer data, ...
AI disruption is "unnerving investors in every industry, and it's totally disrupting our business," WPP's outgoing boss Mark Read told CNBC. The advertising market is under threat from emerging ...
FARGO — Forum Communications Company recently unveiled a renewed investment into growing and developing its advertising division as a means of continuing its commitment to local news. The latest ...
The tech giant is betting that new sports, new products and new audiences can grow its live sports ad biz. By Alex Weprin Senior Editor 2024 will be the year of advertising for Amazon and its Prime ...
Netflix launched its cheaper, ad-supported option in late 2022. Its growth is starting to contribute to overall revenue. Co-CEO Greg Peters said during the company's fourth-quarter earnings call this ...
Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...
Netflix has hired Nicolle Pangis as vice president of advertising, according to details shared with Marketing Dive. She will report to President of Advertising Amy Reinhard. Previously CEO of TV ad ...
Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says ...
Artificial intelligence is shaking up the advertising business and "unnerving" investors, one industry leader told CNBC. Stream NBC 5 for free, 24/7, wherever you are. "I think this AI disruption ...