Last fall, we witnessed what select tech press called “one of the most successful marketing campaigns in history.” To promote its Food with Integrity campaign, Mexican fast food giant Chipotle ...

Popsockets, makers of those very helpful devices that employ an expandable, collapsible grip and stand to help us avoid tangling cords and dropping our phones, has introduced a new advergame on ...

CONSIDERING THE MOUNTING evidence that teenagers are spending more time zoning out on videogames and less time going to the movies, it’s no surprise that studios have turned to videogames as a vehicle ...

Brands have used Advergames for years. Advergames are video games used for advertising to promote a brand and its message. However, with new technology the costs to use advergames has reduced ...

Even though America's children are fighting an obesity epidemic, food manufacturers are still working against them. According to a recent study by Yale University researchers, food makers are now ...

Advergaming – a portmanteau of advertising and gaming, obviously – does what it says on the tin. For the avoidance of doubt in a world where marketers are misbranding video games as ’the Metaverse’ ...

Advertising to children is strictly regulated – but household brands are flooding the gaming platform Roblox with interactive marketing. Is this a danger to young users? The Guardian’s journalism is ...

There’s no shortage of contestants in the world of advergaming. And the range of opinions on just how and why advertisers can benefit from lending their brands to online gaming experiences seems just ...

Major companies that sell candy, cookies and sugary cereals have turned to flashy Web sites and Internet games to draw children into their snack-food world, according to a study released Wednesday.