adidas' recent results show stable revenues despite challenges, ... Navigating Post-Yeezy Turbulence And Celebrity Endorsement Risks. Feb. 03, 2024 3:56 AM ET adidas AG ADR (ADDYY) ...

Adidas was one of a number of brands to desert the rapper. Fashion house Balenciaga did too. And Yeezy Gap shut down its website with news that The Gap was laying off 1,800 corporate workers.

As Adidas faces a potential $1.3bn revenue loss from its failed Kanye West partnership brand, ... Celebrity endorsements as we know them may become a thing of the past.

Adidas’ big bet on Kanye West has collapsed, leaving a hole in the brand’s strategy and exposing the drawbacks of celebrity endorsement deals.

In 2013, Adidas struck a deal with Kanye West to create Yeezy-branded shoe and clothing collections for the sportswear giant. Landing West, who previously had an endorsement deal with Nike, was a ...

Tiger Woods’ Nike collaboration is the biggest celebrity endorsement of all time. The golfer promoted Nike’s athletic gear, wearing it in over 80 PGA Tour events and 15 major events.

Celebrity Brand Endorsement, What Else? From George Clooney and Beyoncé to Charlize Theron and Lionel Messi, celebrity brand endorsement is big business. So, what could go wrong?

Triple-striped sportswear group Adidas isn’t looking terribly clever right now. The German shoemaker has warned that it is sitting on a €1.2 billion pile of unsold stock after belatedly ...

Adidas’ big bet on Kanye West has collapsed, leaving a hole in the brand’s strategy and exposing the drawbacks of celebrity endorsement deals. CNN values your feedback 1.

In 2013, Adidas struck a deal with Kanye West to create Yeezy-branded shoe and clothing collections for the sportswear giant. Landing West, who previously had an endorsement deal with Nike, was a ...

In 2013, Adidas struck a deal with Kanye West to create Yeezy-branded shoe and clothing collections for the sportswear giant. Landing West, who previously had an endorsement deal with Nike, was a ...