Have you ever heard the saying knowledge is power? … Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, ...

Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, ...

Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...

Is paying for AdWords worth it? Well, yes and no. To someone unfamiliar with pay-per-click (PPC), opening the Google AdWords dashboard might look like a seven-headed monster that no entrepreneur can ...

According to research by the American Economic Association, businesses make an average of $2 in revenue for every $1 they spend on AdWords. Of course, results vary from business to business, although ...

Google announced a number of improvements to the store visits measurement in AdWords in a company blog post. The improvements include upgrading deep learning models to improve how store visits are ...

SEO, PPC & AIO Guides » Your Complete Guide to PPC (Pay-Per-Click) Advertising » How to set up a paid search campaign » PPC ad rotation, scheduling and location setup options Below is a walk-through ...

Getting started in PPC advertising? Bringing a new team in-house? Here are 5 lessons from my time marketing a PPC ad tech product. As a primarily organic marketer, working for an ad tech brand has ...

No matter how big or small your business is, what industry you’ll work in, or what you sell, pay-per-click advertising should be a vital part of your digital strategy. With so much competition out ...