Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...

Contextual ad network adMarketplace this morning launches a new initiative designed to give publishers an incentive to solicit advertisers for the network--even if those advertisers ultimately abandon ...

The Freeduhm.com and AdPlunge alliance strengthens programmatic capabilities and unlocks scalable revenue growth for ...

Cox Media, Philo, Samsung Ads, Telly, and Vevo join Universal Ads, further broadening advertiser access to additional market segments and ad inventory across leading, curated publishers. NEW ...

Partnership Discovery is part of Rakuten Advertising's ongoing initiative to spearhead affiliate marketing innovation and harness the power of AI to deliver stronger partnerships with publishers ...

SAN FRANCISCO (AP) — Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for illegally exploiting some of its online marketing ...

Univision Interactive Media announced the launch of the Univision Partner Group (www.univisionpartnergroup.com). The new unit targets U.S. Hispanics and provides a far-reaching digital advertising and ...

The newly released IDC report, titled 2012 U.S. Mobile Advertising Market Sizing and Vendor Market Shares, reveals some interesting movements in the mobile advertising space in America. While the rate ...

The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting ...